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The advocate's trap
There’s a version of user advocacy that starts well and ends badly.
Jun 16
•
Stuart Frisby
1
Building tools for the work of design leadership
I’ve spent the last few months building something called COSTA — a Chief of Staff system connected to the tools I use at work.
Jun 9
•
Stuart Frisby
2
May 2026
Feeling the materials
Design leaders work at distance from the things their teams make.
May 29
•
Stuart Frisby
2
The sustainability lever nobody is talking about
Digital product design shapes how billions of people move, shop, eat, and travel. It’s time we took that seriously.
May 23
•
Stuart Frisby
2
September 2025
Fresh starts and hostile hiring conditions
Having just left my full-time gig of the last 6 and a bit years, I am embarking on a new chapter of my own Design Leadership career through my…
Sep 24, 2025
•
Stuart Frisby
6
3
Some things to remember about promotion processes
Perhaps it’s the time of the year, or perhaps just another manifestation of the ever-present anxiety which is working in Tech in 2025, but I’ve had…
Sep 10, 2025
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Stuart Frisby
3
Never fall in love with the tools
We are watching our entire industry and the wider community of people who make software fall over themselves to fall in love with - and try to convince…
Sep 8, 2025
•
Stuart Frisby
4
1
August 2025
The Logbook method of designer performance management
I mentioned a couple of weeks ago my belief that observation-driven performance management processes do designers a particular type of disservice in…
Aug 28, 2025
•
Stuart Frisby
8
1
1
Five things a good designer hiring process never has
🚩 Homework, Spec work, whiteboard tasks, etc. - This has been spoken about endlessly so I won’t go on too much about it, but suffice it to say if the…
Aug 7, 2025
•
Stuart Frisby
5
1
1
July 2025
Rethinking Performance Evaluations for Designers
I’ve long held a belief that observation-driven performance reviews do a disproportionate dis-service to designers.
Jul 31, 2025
•
Stuart Frisby
12
1
October 2024
Design Systems as vehicle for leadership
I would posit that the large majority of the overall impact of Design Systems work is actually not about consistency, speed of delivery, quality of…
Oct 7, 2024
•
Stuart Frisby
1
2
September 2024
Why aren't designers getting invited into big fun meeting where all the imagineering happens?
Throughout the 20 odd years that I’ve been designing products and designing organisations, I’ve repeatedly heard designers lamenting their lack of…
Sep 30, 2024
•
Stuart Frisby
32
2
2
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